Friday 12 May 2017

SMO (Social Media optimization)

SMO (Social Media Optimization) is the way to fetch traffics on websites from Social Media like Twitter, LinkedIn, Facebook, and Pinterest. Now a day’s SEO (Search Engine optimization) and SMO (Social Media optimization) become more important part of business strategy.
Everyone wants his business on top of the major search engine such as Google, Yahoo, Bing etc.

Publishing content on social site has become exponentially easier over the last many years that have helped skyrocket the utilization of social media. Non-technical web users can currently able to simply produce content on a speedily growing variety of platforms, together with those who can in hand (hosted communities, blogs, etc.), rented (social networks website or third-party communities). Today's web has shifted from a "one-to-many" to a "many-to-many" methodology of engagement.
Social Media Marketing
Social Media Marketing: Social media marketing (SMM) refers to the process of gaining traffic through social media websites; some top social media websites are given below;

·         Facebook
·         Google+
·         Twitter
·         Pinterest
·         Linkedin
·         Instagram

Why does my company need social media?

Whether you can running a small, local operation, or heading a global, enterprise-level effort, the statistics above make it clear: Your customers are online. They are interacting in social media with their friends, colleagues, and other brands in search of information, recommendations, and entertainment.
If your company is not around to answer then your competitor will be use social media for increase own business.  By using social website like Facebook, Google+, LinkedIn, and some other social sites you can increases own business and you can connect with new person for getting new ideas.

How can social be a springboard for success in other marketing channels?

Capturing your company's voice and sharing it with the world through social media website will open up unique opportunities in all other website of inbound marketing, including SEO, branding, public relations, sales, and more.


Relationships

Some of the most successful SEOs/SMO and public relations professionals earn their popularity. To get the most out of social media, make the relationships you build with it your end goal. The relationships built with customers are the foundations upon which other aspects of your business can and will flourish.

Feedback

Information are often shared through social media website at associate quick pace, and users are more and more turning to social website to share info in present time. This info usually takes the shape of opinions, thus if you can listening for the proper cues from your audience, social media will become a useful supply of insights and feedback

Monday 1 May 2017

Case Study of Laundry Application


You may not think of laundry as a high-tech industry, but at Laundry we’ve invested large quantity in technology to transform the laundry room experience for our customers.
The result is drove towards the intelligent systems that allow for real-time connectivity, easy to use mobile apps, and quicker service response, remote laundry monitoring and smart-card payment.
Being dynamic, multi-national business, technology enables us to maximize laundry room profits, deliver superior service, keep a pulse on what’s important to our customers, and maintain the lifetime customer retention rate.   

Phases of Laundry Application

A. Pick up
B. Wash
C. En-Route
D. Drop

Save time. Save money. Save the environment. It’s an easy choice. Revolutionize your laundry process today by signing up for Simply Laundry’s door-to-door laundry and dry cleaning delivery service!

Features of Laundry App:
  • ·   One tap (Request on the Home Pick Button) to complete all your laundry requirements
  • ·        You can Track status of your laundry request whenever you want.
  • ·        Order history of your current and previous orders.
  • ·     You will receive Apps notifications on your mobile. After successful completion of your laundry request.
  • ·      You can mark your pickup and delivery time slot at the time of placing the request.
  • ·        Live location tracking of pickup/delivery persons.
  • ·        Simplified and secured advanced payment options.

 Working of Laundry:

PICK: This section is again divided in to 3 sub-sections with a progress form, where contractor have to add details of laundry, like type, unit and Quantity, than contractor have to Submit date for DROP, on last sub-section, contractor have to get sign of a assigned person and submit form.
WASH: After getting laundry, Contractor supply this laundry to washing unit. Taking washing unit authority signature. (Here authorities can check laundry details).
EN-ROUTE: On Getting, Laundry from washing unit, contractor can add notes for laundry.
DROP: This section is again divided in to 2 sub-sections with a progress form, where contractor have to add details of DROPED laundry, like type, unit and Quantity than contractor have to get sign of a assigned person than contractor submit form.

 Conclusion

Here, at Laundry, we believe that each of the laundry order – no matter big or small – is an opportunity to provide better service. We make it a point to collect data and feedback from user, and act on it as fast as we can. Also, we make sure that our presented laundry must know our customers’ standards and that you people as customers get the very best out of it. We trust in giving you the best and most remarkable experience – that even though doing your laundry is our job, it becomes a smooth and unified experience every time, without flop.

Thursday 16 March 2017

MVP (Minimum Viable Product)

Over the past few years, minimum viable products (MVPs) have begun to evolve
I’m not talking about entertainment—I’m talking product flounce.
What is MVP?
Minimum Viable Product is development technique where fresh product or a website is being launched along with minimum resources in order to satisfy the tech-savvy or early adopters. The complete set of features is designed and developed after getting the feedback from the initial users about product that had already been launched. Through this initial version of product developers gather enough learning about product used by customers by applying least effort.
Importance of MVP
MVP is required to get data from customers regarding the product launch. When all the required data had been gathered then we move forward to develop fully functional product.
1). Save time and money.
2). Engage investors.
3). Cross checking whether project is being developed according to user’s feedback.
4). Get to know about the present market behavior regarding product.

MVP for Startups
It is really a cool idea for an entrepreneur organization to begin with something that won’t let them down. These are MVP building blocks that make up an application live without actually building it. As startup’s they need not to invest on development all they have to do is to focus on Wireframes, Mockups, Explanatory Video or Rapid Prototype. This will give them a basic idea to release their initial model without wasting time and money. Being an entrepreneur one needs to think about having maximum output by providing minimum input features.
All the famous startups such as Facebook, Twitter, Dropbox, Zappos, Aardvark had just an idea that had been converted into live project. It’s all up to you, how well you can use the existing technology to build newer one. Get set and hit unless and until you achieve your destiny.  

Factual MVP
The basis: Associate participant could be a thanks to get the foremost bang for your buck once you’re promoting a replacement product construct.
So, you invest the smallest amount of cash and energy attainable to present your product plan a market check run so as to check if your target market is even remotely interested

“The main concept of MVP is to sell product to market.”

If they so no interest towards your concept, you only made a little investment. But if they are interested them it is green light to build a more sustainable product.

There are many building blocks to develop MVP, but I will talk about few of them.

Building blocks of MVP

1). Wireframes
 These are best choice if you are running out of time and money. You are explaining your product to tech-laden or creative audience. If your target are people who have real interest then MVP is best choice. It is based on visual concept. Apart from that if your aim is to present it to different audience that are not from above category then you need graphical or more enhance view of MVP.
2). Rapid-Prototype
Other than that there are times that you need things that move, an eye catching stuff that contain buttons and images to attract them. Basically you need to explain you audience that they are not working on actual product so that they may not get over distracted by the functional behavior. Rest rapid prototype are best for people who need a virtual or visual representation of their product.

3). Explainer Video
It is better idea to create a video rather to develop a product. So why? By biggest advantage of making a video prototype will lead towards better explanation of product that will be developed. User will get whole working of product in few minutes. It had great advantage to present your product to potential user or investors who are really interested without really building the main product.
4). Mockups
These are safe when you are working with an audience who don’t have mental practice to visualize abstract concept. They are ready made design that will help your audience to get perfect match to meet their requirements accordingly. To have better effect you can build interactive mockups of product.

“For some shareholder, an image is worth than having multiple Wireframes”  

Some time back my team have developed an app that have an immense effect that lead to better development of product. After the market analysis we realized that building the lite version of product had caught the market, we targeted the higher version of product that have raised the funding of product.

Mislead about MVP
Some of the folks really misinterpret the term and focus only on the former part pf definition. They skip the rest part of think of something else. For some MVP are bit sloppy or grim representation.
Releasing of half made product is not an MVP. It is tragic, or counter production.
Get your hands on most tech-freak development process to make things work out in an easy and descriptive manner.
The main purpose of MVP is to test the idea and need to get the correct learning through minimum resources.